Unkle Karl’s Ice Kream

Originally posted April 28, 2011

You amaze me, Karl Lagerfeld.  Just when I think you’ve done the weirdest thing you could possibly do, you go and top yourself.  Of what do I speak you wonder?  A chocolate statue of “muse” Baptiste Giabiconi who you will no doubt remember from his epic music video I dissected a while back.

Unkle Karl has directed some TV commercials for a sexually named ice cream treat, Magnum, which star Giabiconi as a grumpy fashion photographer and Rachel Bilson (Summer from the OC) as a fashion model.

Rachel Bilson is adorable.  She is also knee high to a grasshopper making her less than believable as a model.  Giabiconi’s photographer is about as realistic as an SNL skit, but it did have me wondering if he was secretly parodying his mentor in his depiction of a photographer because well, Karl has taken a lot of photos of him and he’s certainly spent time on a Lagerfeld set during a photo shoot since they all seem to involve him.

There is not a lot of originality in anything about this spot other than the publicity-mindedness of hiring Karl Lagerfeld to direct it. If you don’t believe me, use your eyes and then you let me know what you think:

So basically the only thing it’s got going for it is the potential for a lot of publicity and a whole lot of head scratching.  And that brings me back to the chocolate sculpture.  Why wouldn’t you sell your ice cream bar by having a designer direct your implausibly stupid commercials if, in promoting said commercials, he is willing to pull out a trick like this?

If you can tear yourself away from the white briefs, please take a moment to note the comical detail of the ice cream bar and the bed’s headboard, which is clearly fashioned from an enormous Hershey bar.

I truly wonder when Karl Lagerfeld has time to sleep.  Being a designer is a seriously pressured and stressful job—witness the recent travails of John Galliano and Christophe Decarnin formerly of Balmain to say nothing of the suicide of Alexander McQueen.

I am going to stick with my theory that he is a vampire, which could (please, please?) mean that he’ll be making a cameo on HBO’s True Blood when the new season starts next month.  I will so totally be watching that in my underwear eating a Magnum ice cream bar.


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